OECD tourism trends and policies 2010 [online]
Author: Organisation for Economic Co-operation and Development (OECD)

"The tourism sector, a vital driver of job-creation and growth, is under pressure. Facing an increasingly competitive landscape, tourism in many OECD countries has started to lag, in both growth rate and productivity. This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. To address these challenges, the book then provides specific policy guidance and recommendations for making tourism more competitive and environmentally sustainable. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India."

The use of film in re-imaging a tourism destination: a case study of Yorkshire, UK. (journal article)
by Noelle O'Connor, Sheila Flanagan and David Gilbert
from Journal of Vacation Marketing, Vol 16 No 1 January 2010, pp. 61-74
"The primary focus of this article is to provide a theoretical insight into the relationship between film induced tourism and destination imagery, which in turn can be used to market a tourism destination. In order to achieve this, strategic conversations were carried out with the key stakeholders behind the development of the Yorkshire (UK) brand. Yorkshire will be used as the lens through which the film induced tourism phenomenon will be observed as it is the film location for many popular English television series. In addition, this article draws upon the literature background and the theoretical context of the film induced tourism phenomenon in relation to destination imagery. The issues which emerged from these and the literature review highlighted many implications for the future development of these locations such as the use of destination imagery in the promotion of a film location."
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Tourism development and the environment : beyond sustainability? [book]

Author: Richard Sharpley

Challenges the sustainable tourism development paradigm that has come to dominate both theoretical and practical approaches to tourism development over the last two decades. It extends the sustainable tourism debate beyond the arguably managerialist 'blueprint' and destination-focused approach that continues to characterise even the most recent 'sustainability' agenda within tourism development.

Reviewing the evolution of the sustainable tourism development concept, its contemporary manifestations in academic literature and policy developments and processes, the author compares its limitations to prevailing political-economic, socio-cultural and environmental contexts.

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Call number: 338.4791 TOU 2009

Five reasons why 100% pure is so successful (journal article)
from NZ Marketing Magazine, 01/09/2009, pp. 22-28
"The article presents five reasons why the 100% Pure marketing campaign of Tourism New Zealand (TNZ) is successful. It is stated that the brand has consistency, with the format, logo, message and imagery being the same since the beginning. It is noted that the campaign has authenticity as TNZ has put effort in improving the quality of tourism operators. The author shares that TNZ focused on key markets such as Europe, the U.S. and Japan and identified one type of tourist in each."

Tourism management [book]

Authors: David Weaver & Laura Lawton

"Tourism is increasingly widespread and complex, and sophisticated and adaptive management is therefore required to realise its full potential as a positive and sustainable economic, ecological, social and cultural force." - cover.

Includes coverage of the Chinese and Asian tourism systems and a chapter on sustainable tourism.

Find it at: 338.4791 TOU 2010 or
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Network analysis of tourism events: an approach to improve marketing practices for sustainable tourism (journal article)
by Anne-Marie Hede and Robyn Stokes
from Journal of Travel & Tourism Marketing, Vol. 26 No. 7, 2009, pp.656-669, 14p
"Farmers' markets have recently emerged as a new tourism event around the globe. Yet, little information is known about them. This article explores the network of stakeholders associated with farmers' markets through a qualitative analysis over a period of time of an Australian farmers' market. Multiple methods of data collection were used to build a case study of the farmers' market. The findings highlight the acute need for this farmers' market, and potentially many others that are similar, to strategically establish an appropriate and effective network of stakeholders for both organizational longevity and tourism sustainability."

Working smart and small : the role of knowledge-based and service industries in growth strategies for small states [book]

Authors: Mahvash Qureshi and Dirk Willem te Velde / Commonwealth Secretariat

"Suggests how small states can reposition themselves in the global economy and move into knowledge based and service industries. It provides an overview of general factors stimulating or constraining the development of services sector and trade in services. It also identifies key trends and provides analysis. Six case study examples are presented of how some small states have promoted knowledge based and service industries in their economies (including Botswana, Mauritius, St Lucia, Singapore, United Arab Emirates and Vanuatu). The studies cover the performance and supporting factors in five service sectors: the financial sector, information and communication technologies, education, professional services and tourism. The policy implications are also considered." - from publisher.

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Singapore bets on casino gambling (journal article)
by Frederik Balfour
from Business Week Online, 26 October 2009
"The article offers information on the decision by Singaporean government to open two new casinos in a bid to boost up country's tourism industry. One of the two casinos, the 4 billion dollars worth Marina Bay Sands is stated to be built by Las Vegas Sands Corp. (LVS) and will open in the first half of next year. The Country hopes that these sprawling resorts will help boost Singapore's tourism industry."

INNvestment Australia
Colliers International Hotels
from Hotels and Leisure, Spring Quarter 2009
"Investors in Australian hotels are displaying a change in sentiment, with the general belief that the sector is now moving past the bottom of the market cycle. Recent results from Collier’s Hotel Industry Survey reveal that expectations for trading performance for hotel assets have now stabilised, and the majority view is that hotel occupancy is likely to have bottomed. In the marketplace, this has been reflected by an uptake in transaction activity in recent months, with several notable hotel investment sales and others currently in negotiation."

It pays to be socially aware. (journal article)
By Matt Parsons
From Travel Trade Gazette UK & Ireland; 9/4/2009, Issue 2879, p10-11, 2p
"Information about topics discussed at a Travel Trade Group (TTG) roundtable discussion in Great Britain is presented. Topics include the effectiveness of social media as a marketing tool with several range of uses including in training, marketing, and brand management. It notes the different opinions of executives from different travel companies regarding the issue. A list of the participants during the discussion is also provided. "

Creative solution, California tourism (journal article)
From Campaign (UK); 9/5/2009 Supplement, p12-13, 2p
"The article provides information on the move of California Tourism to promote the state. It cites that California chose The Times and The Sunday Times to develop a media partnership through Feather Brooksbank Ltd., its media agency. Sara Lamb, team leader of the News International Campaign Team, aimed to use the whole lay out of the two newspapers in print and online in educating the readers about the broader appeal of visiting California. "

Can a brand identity for a nation be successfully created? (journal article)
From B&T Magazine; 9/18/2009, Vol. 59 Issue 2701, p11-11, 1p, 3 color
"The article offers the opinion of Mike Staniford of Landor, Kate Messenger of Yello and Tim Riches of Futurebrand, regarding the 20 million-Australian dollar brand campaign for Australia. According to Staniford, identity is essential to countries as it is significant to sector such as business investment and tourism. Messenger stated that the identity to be created by the campaign should be credible. Riches asserted that the country is capable of employing such campaign."

The high price of international tourism (article)
By Rachel Borchardt
From Government News, 17/08/2009
"A major overhaul of global tourism is needed to help an industry that is not only threatened by climate change but also a contributor to the problem. This position was put forward by Professor Stefan Gossling from Sweden's Lund University in an address to the University of Queensland's School of Tourism late last week. "

Measuring the Return from Australian Tourism Marketing Expenditure.
(article - citation only)
by Nada Kulendran and Larry Dwyer
from Journal of Travel Research, Vol 47 No 3 Fen 2009, pp.275-284
"Tourism Australia, the primary agency responsible for marketing Australia as a destination internationally, spends around 32% of its total marketing expenditure in Asian markets. Asia contributes around 40% of the visitor arrivals to Australia. When Tourism Australia invests public money to promote Australia as a tourist destination, there is a need to estimate the return per dollar investment. This article estimated the return per dollar investment in Asia using a dynamic modeling approach and cost effectiveness analysis." Ask us if you'd like a copy of this article.

Socio-Economic Effects of Agri-Tourism on Local Communities in Turkey: The Case of Aglasun.
from International Journal of Hospitality & Tourism Administration Vol. 10 No 2, 2009 pp.129-142
"This research aims to investigate the main socio-economic effects of agri-tourism on local community of Aglasun village in Burdur, Turkey. The study tries to give a perspective on the development of agri-tourism in Turkey and has a purpose of focusing on the social and economical dynamics of the host-guest encounters by pointing out the linkage between agriculture and tourism as a growing importance among tourism scholars. According to the interview results, economic benefits of agri-tourism have not been observed yet, since it is a new type of development in the region. Some dimensions of social effects such as tourist contact and cultural exchange are more observable than the others such as eating&drinking habits or clothing habits. Since there is not not any fully developed agri-touristic village in Turkey, the study is going to focus on the future expectations, long term benefits and perceptions on agri-tourism."
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Is regional tourism marketing in need of an overhaul? (journal article)
from Marketing, 15 April 2009
"The article presents statements from corporate executives regarding a poll about the overhauling of regional tourism marketing in Great Britain. Simon Thompson of Lastminute.com believes that there is an enormous opportunity for individual destinations or attractions. Hugh Bishop of Meteorite stresses that any changes having a positive effect on the tourism industry should be applauded. Martine Ainsworth-Wells notes that London is not a region and should not be treated as such."

Where have all the tourists gone? (journal article)
by Phil Davies
from FedGazette Vol 21, No 3, May 2009
"The article discusses the impact of the global economic crisis on the tourism industry in some parts of the U.S. specifically in Minnesota, Upper Peninsula of Michigan, Wisconsin, Montana, and South Dakota. A decrease in bookings by companies for outings is noted and families are saving on gasoline and prefer to stay at home during vacations. Businesses in the tourism industry are implementing strategies to cope with this dilemma by offering discounts to customers and being creative in their marketing efforts."

Buying Muslim (journal article)
by Carla Power and Shadiah Abdullah
from Time South Pacific, Vol 173 No 20, 25 May 2009
"The authors report on an increase in the number of businesses that cater to Muslim clients. Various businesses that are taking steps to cater to Muslim customers are discussed, such as hotels, finance companies and butchers. Speculation that has been raised regarding the extent to which companies will take to market themselves to Muslim customers is discussed."

Climate Change Adaptation and Mitigation in the Tourism Sector: Frameworks, Tools and Practices
Source: United Nations Environment Programme
"This publication is designed to provide a pragmatic platform to strengthen the capacity of professionals to understand and respond effectively to the global challenges of climate change in tourism destinations. It is the result of the ongoing cooperation between UNEP, UNWTO and WMO in the context of the wider UN response to climate change."

OUTLOOK 2009 - Recent Forecasts from World Future Society for 2009 and Beyond. (cover story)
from Futurist, Nov/Dec 2008, Vol. 42 No. 6, pp 1-9,
The article highlights various information on the prospective development in the U.S. The Carnegie Endowment for International Peace infers that China's economy will surpass that of the U.S. by 2035 and is believed that workers in Asia are becoming more skilled and educated. On the other hand, it is also believed that tourism is anticipated to nearly double its international tourist arrivals worldwide, from 842 million in 2006 to 1.6 billion in 2020, wherein China will be the greatest source of tourists and the most popular tourist destination. Meanwhile, the internet technology is enabling consumers to disseminate information for product information, rather than simply relying on professional critics.