Advertising : principles and practice, Australasian edition [book]

Authors: William Wells & others
Australian textbook covering topics including: advertising's role in marketing, strategic research for advertising, interactive and digital media, and not-for-profit advertising and public relations.

Call number: 659.10994 ADV 2008
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The Anatomy of the Creative City (journal article)
By Patrick Cohendet, David Grandadam and Laurent Simon
from Industry & Innovation Vol 17 Iss 1 Feb 2010, pp. 91 - 111
"The aim of this contribution is to depict and analyze the dynamics of situated creativity by presenting an anatomy of the creative city and an understanding of the emergence and formation of creative processes in these particular local ecologies of knowledge. We propose to study the anatomy of the creative city by defining three different layers—the upperground, the middleground and the underground—as the basic components of the creative processes in local innovative milieus. Each one of these layers intervenes with specific characteristics in the creative process, and enables new knowledge to transit from an informal micro-level to a formal macro-level. In order to illustrate this point of view, the creative city of Montral is analyzed through two main case studies: Ubisoft and the Cirque du Soleil. "

Clever : leading your smartest, most creative people [book]

Authors: Rob Goffee, Gareth Jones

Research shows that a handful of star performers create disproportionate amounts of value for their organizations. They aren't defined by their IQ or their academic credentials. And they aren't "free-agent" types who create value on their own. Rather, they are highly talented, extraordinary thinkers who need their organizations' commercial and financial resources to fulfill their potential.". "Leadership and change experts Rob Goffee and Gareth Jones call these invaluable individuals 'clevers'. They can be brilliant, difficult - and sometimes even dangerous. Your organization's competitiveness depends on how well you lead them, but traditional leadership strategies won't be effective. In Clever, Goffee and Jones outline a set of unconventional guidelines for setting up your clevers - and your organization - for success.

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Call number: 658.4092 CLE 2009

The Element : how finding your passion changes everything [book]

Author: Ken Robinson with Lou Aronica

Draws on the stories of a wide range of people, from ex-Beatle Paul McCartney to renowned physicist Richard Feynman and many others, including business leaders and athletes, showing how all of them came to recognize their unique talents and were able to make a successful living doing what they love.

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Borrowing brilliance : how to build on the ideas of others : the six steps to business innovation [book]

Author: David Kord Murray

Great thinkers through history - Sir Isaac Newton, Charles Darwin, Bill Gates, Steve Jobs - have understood this and used it to their advantage. Now you can too, with the help of David Murray's practical six-step 'borrowing' process.
Borrowing isn't really intellectual theft; it's the core creative thinking technique. Contrary to what many of us believe, creativity can be learned and is easily within reach. Using practical lessons from the careers of brilliant thinkers, Murray lifts the veil off the creative process, showing us how to tap into our own creativity and become the innovators we'd love to be.

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Free : the future of a radical price [book]

Author: Chris Anderson

"Considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T shirts, phones, even holiday flights. ... Shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. ... Demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it." - cover.

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40 under 40 (journal article)
from Fortune, 9 November 2009
"The article profiles the 40 most influential people in business under the age of 40. They include Mark Zuckerberg, founder of the online social network Facebook, whose vision was of a network that emulated physical relationships. Kevin Plank founded Under Armour, now a one billion dollar performance underwear company, because he was tired of shapeless athletic wear. Kevin Warsh, member of the Board of Governors of the U.S. Federal Reserve, is its youngest appointee. "

Brisbane Business News Young Entrepreneur 2009
by Matthew Ogg
from Brisbane Business News Vol 2.10 Nov 2009
"In a city that lends itself to enterprise and creativity, it was only logical that we were inundated with applications for the inaugural 2009 Brisbane Business News Young Entrepreneur Award. It was also no surprise that the quality of the candidates was high, but only the best could be finalists and only one company could win.
THEIR median revenue was $5.3 million last year, growth was 45 per cent and their average age is just 34 – they are Brisbane’s top young entrepreneurs."

Throwing sheep in the boardroom : how online social networking will transform your life, work, and world [book]

Authors: Matthew Fraser & Soumitra Dutta.

"Examine the powerful forces behind the social 'e'-revolution, detailing often absurd and powerful reactions to it as well making predictions about its long-term consequences. ... Argues that while the Web 2.0 revolution has reached a tipping point socially ... it is facing powerful forces of resistance inside organizations - especially corporations and government bureaucracies." - cover.

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Codifying Culture: indigenous Australian art commercial code of conduct (journal article)
by Lan Pham and Terri Janke
from Indigenous Law Bulletin, Vol 7 No 13 July/August 2009
"The key recommendation of a 2007 Inquiry was the establishment of an Indigenous Art Commercial Code of Conduct to set minimum national standards for appropriate ethical trade. ... The draft has been established as a voluntary guideline and is intended to be used in the formation of agreements between artists, agents and dealers. "
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Australian cultural and innovation policies: Never the twain shall meet? (journal article)
By Ben Eltham
from Innovation: Management Policy and Practice Vol 11 Iss 2 Aug 2009, pp. 230-239
"
In recent years, Australian cultural policy-makers have begun to pay more attention to innovation policy. Several of the Australian states specifically address issues of innovation in their formal cultural policies, and the Australia Council for the Arts has published an Innovation Strategy which purports to constitute 'a coordinated approach to supporting creativity as one of Australia's most valuable assets' (Australia Council 2006).
However, despite this prima facie policy commitment to supporting and fostering innovation in the arts and cultural industries, there remains a disconnect between cultural and innovation policies in Australia. On the one hand, cultural policies in Australia are confused and incoherent in their approach to cultural innovation, and many policy settings as they apply to cultural industries are antithetical to the aims of fostering innovation and R&D. Meanwhile, innovation policies continue to pay only marginal attention to the creative arts and cultural industries. This disconnect will be briefly examined in three fields of cultural policy: arts and cultural funding; copyright and intellectual property policy; and broadcast media policy.
It is argued that rather than promoting innovation, existing policy frameworks in all three areas, when not specifically framed around the protection of vested interests, are often contradictory and inimical to the disruptive influence of innovative artists, technologies and firms. Possible reasons for the disconnect include pragmatic matters of busy ministers and low policy priorities, and conceptual confusion over the status and value of culture."
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State of the Arts and Innovation: Before and After the Review of the National Innovation System (journal article)
By Luke Jaaniste
from Australian Journal of Public Administration Vol 38 No 3 2009, pp. 272 - 287
"This article examines the relationship between the arts and national innovation policy in Australia, pivoting around the Venturous Australia report released in September 2008 as part of the Review of the National Innovation System (RNIS). This came at a time of optimism that the arts sector would be included in Australia's federal innovation policy. However, despite the report's broad vision for innovation and specific commentary on the arts, the more ambitious hopes of arts sector advocates remained unfulfilled. This article examines the entwining discourses of creativity and innovation which emerged globally and in Australia prior to the RNIS, before analysing Venturous Australia in terms of the arts and the ongoing science-and-technology bias to innovation policy. It ends by considering why sector-led policy research and lobbying has to date proved unsuccessful and then suggests what public policy development is now needed."

The role of creative industries in industrial innovation (journal article)
by Kathrin Muller, Christian Rammer and Johannes Truby
from: Innovation: management, policy and practice, Vol 11 No 2 2009 pp.148-168
"This paper analyses the role of creative industries in affecting an economy's innovation performance. Conducting a survey of more than 2,000 creative industry enterprises, we show that creative industries are among the most innovative sectors in the economy. They support innovation in a variety of other sectors through creative inputs, such as ideas for new products, supplementary products and services or marketing support for product innovations. They are also an important user of new technology and demand innovations from technology producers, particularly information and communication technologies. Own innovative activities are a key driver for supporting innovation.
Creative industries are no homogenous sector, however. While software and advertising show the strongest links to industrial innovation, architecture and content providers contribute rather little."
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Creative ecologies : where thinking is a proper job [book]

Author: John Howkins

"Shows how creativity depends on a mix of environmental conditions, such as diversity, change, learning and adaptation. He draws on diverse sources from Charles Darwin to Buddhism, to examine the implications of his creative ecologies model for free speech, education, collaboration, management, cities and the internet." - cover.

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Outliers : the story of success [book]

Author: Malcolm Gladwell

"Examines everyone from business giants to scientific geniuses, sports stars to musicians, and reveals what they have in common. He looks behind the spectacular results, the myths and the legends to show what really explains exceptionally successful people. ... [Argues that] the real secret of success turns out to be surprisingly simple, and it hinges on a few crucial twists in people’s life stories - on the culture they grow up in and the way they spend their time." - cover.

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Industry that pays, and art that doesn’t (journal article)
by Robyn Archer
from Griffith Review, Autumn 2009
"I take this opportunity to adopt a critical attitude to what I see as something of a hoodwink in current language about the arts. And it’s not just semantics. It is an overarching brand that casually (and largely without protest) engulfs the arts and threatens to diminish their importance and wash over their points of difference. The consequence of this is that it will then be easy to starve them. I am talking, of course, about ‘creative industries’. They are perfectly good and productive industries, often highly creative and certainly deserving of investment because they have the potential to make a return on that investment and be financially sustainable. But what do they have to do with art?"

Risky business in challenging times (journal article)
by Ryan Heath
from Griffith Review Autumn 2009
"...What the case demonstrates is that government funding can never be an answer on its own. Australia’s arts ‘scene’ or ‘industries’ also need to take risks. If they are not prepared to challenge the status quo – be it incumbent elites or conventional wisdom – or even give a chance to a newcomer, then they are not worth having. The story of All My Friends are Leaving Brisbane is repeated across the arts. It is echoed in the stories of new authors backed by publishers but ignored by the marketing department. It is a familiar theme for artists who use new media or cross official category boundaries, falling foul of the funding bodies for daring to colour outside the lines. And the lesson of All My Friends are Leaving Brisbane rings in the ears of every creative who goes bust because of a short‐term cash flow problem that good policy‐making could help avoid. "

Global innovation management : a strategic approach [book]

Author: J. Christopher Westland

"Lays out strategies for market-driven design, entry and positioning, raising investment capital, protecting intellectual property, managing innovative people and nurturing organizational, civic and national innovativeness in a rapidly changing world." - cover.

Network Evolution in Cultural Industries (journal article)
by Udo Staber
from Industry & Innovation, Vol 15, No 5, October 2008 , pages 569 - 578
Most of the research on social networks in cultural industries has taken an actor-centered perspective on individuals and organizations, often based on the (implicit) assumption of relative stability in actor attributes and relationships. This poses problems for an understanding of networks in a cultural context that is characterized by spontaneity, variation, and disequilibrium. To give more credit to processes related to “doing creative work”, I propose an evolutionary framework that focuses on ideas as the unit of analysis and draws attention to the dynamic distribution of ideas in an environment where ideas compete for human attention.

Cultural Events as Potential Drivers of Urban Regeneration: An Empirical Illustration (journal article)
by M. Paiola
from Industry & Innovation, Vol. 15, No 5, October 2008, pages 513 - 529
In this paper the relational dimension of cultural production is explored, with explicit attention to the impact of cultural events on networks and creativity in local contexts. Three qualitative empirical cases are produced, showing that networks have a crucial importance in sustaining spatial proximity-based creativity. Three models of local cultural events are identified and valued qualitatively in terms of their impact on local creativity, concluding that the value of an event in its territory is dependent on the organizational frame of the specific event. In particular, the bottom-up network-based model appears to be able to favour local activation and creativity spanning, thereby leveraging local resources.