It pays to be socially aware. (journal article)
By Matt Parsons
From Travel Trade Gazette UK & Ireland; 9/4/2009, Issue 2879, p10-11, 2p
"Information about topics discussed at a Travel Trade Group (TTG) roundtable discussion in Great Britain is presented. Topics include the effectiveness of social media as a marketing tool with several range of uses including in training, marketing, and brand management. It notes the different opinions of executives from different travel companies regarding the issue. A list of the participants during the discussion is also provided. "