Is regional tourism marketing in need of an overhaul? (journal article)
from Marketing, 15 April 2009
"The article presents statements from corporate executives regarding a poll about the overhauling of regional tourism marketing in Great Britain. Simon Thompson of Lastminute.com believes that there is an enormous opportunity for individual destinations or attractions. Hugh Bishop of Meteorite stresses that any changes having a positive effect on the tourism industry should be applauded. Martine Ainsworth-Wells notes that London is not a region and should not be treated as such."