Can a brand identity for a nation be successfully created? (journal article)
From B&T Magazine; 9/18/2009, Vol. 59 Issue 2701, p11-11, 1p, 3 color
"The article offers the opinion of Mike Staniford of Landor, Kate Messenger of Yello and Tim Riches of Futurebrand, regarding the 20 million-Australian dollar brand campaign for Australia. According to Staniford, identity is essential to countries as it is significant to sector such as business investment and tourism. Messenger stated that the identity to be created by the campaign should be credible. Riches asserted that the country is capable of employing such campaign."