Creative solution, California tourism (journal article)
From Campaign (UK); 9/5/2009 Supplement, p12-13, 2p
"The article provides information on the move of California Tourism to promote the state. It cites that California chose The Times and The Sunday Times to develop a media partnership through Feather Brooksbank Ltd., its media agency. Sara Lamb, team leader of the News International Campaign Team, aimed to use the whole lay out of the two newspapers in print and online in educating the readers about the broader appeal of visiting California. "