
Authors: Melissa Norfolk & Greg Holden
Chapters include: Opening your own online business in ten easy steps, Planning your new e-business, Selecting the right web host and design tools, Organising your business site structure and layout, Creating a secure shopping experience, Accepting payments, Running a business through online auctions, Advertising and publicity, Search engine optimisation, Taking advantage of Google’s tools, Online business accounting tools, Ten must-have features for your web site, and Ten must-see online business success stories.