It's the Data stupid
Source: Dun and Bradstreet, White Paper
"Every year Australian companies spend millions of dollars on customer and supplier relationship software and systems. Yet all too often this investment fails to realise its potential and organisations are left wondering why their expectations haven’t been met. At the heart of this problem is a failure to understand that technology is just one part of the solution. Equally important is the data used to power these systems.
This Dun & Bradstreet whitepaper examines the critical role of data in business development and risk mitigation and explores a number of ways in which smart companies can gain true insight from data management and integration strategies."