Document management - a hidden source of value (journal article)
by Ferruccio Lagutaine and Stefano Martinotti
from McKinsey Quarterly, April 2009
"Recently, a big insurance company looking for savings to finance growth decided to target document operations. Spending was high and evidence of waste widespread. In some locations, under a third of all marketing brochures reached designated customers; the rest sat in storage for years. Fragmented communications hurt the company’s brand image—logos, for example, were printed in different sizes and colors.
Top executives thought an integrated document-management strategy could cut costs and improve operations significantly. An analysis revealed that over three years these costs might fall by up to €150 million..."
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