The Next Big Thing (journal article)
by Richard Jones
from Management Today, Nov/Dec 2009
"If you are wondering what the next big thing is for business, SAP's Jeff Word believes he knows: business network transformation.... Word recently edited a book on BNT and he is convinced it is the next step for business innovation. He says BNT is not primarily related to technology and is more akin to the next generation of competitive dynamics. Word admits it is a sort of outsourcing 2.0 but, when combined with the new technological capabilities to manage relationships, it is actually a much smarter proposition. "