Authors: Stephen R. Covey & others
"Captures four key principles for getting great performance in good times and bad. First, winning companies slim down to a few key simple goals with clear targets and careful follow-through. ... Second, winning companies maintain high levels of trust with their customers, employees, and suppliers. They are totally transparent about their commitments, what they can and can't deliver. ... Third, winning companies do more of what matters. ... Winning companies focus on giving more value-not just cutting back. Finally, winning companies recognize that everyone gets scared when things get uncertain. Instead of allowing themselves to be paralyzed by fear, they channel their anxiety into results." - from publisher.
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