A Better Approach to China's Markets (journal article)
By Max Magni and Yuval Atsmon
from Harvard Business Review Vol. 88 Issue 2 Mar 2010, pp. 30-31
"The article discusses market entry strategy for international business enterprises and domestic companies in China. The idea of organizing groups of cities into market clusters that produce at least one percent of China's gross domestic product is discussed. The social and economic similarities of clustered cities that define China's markets are noted. An illustration shows the 22 basic Chinese clusters, their population data, their projected growth, and the status of consumer confidence. The clusters include Chengdu, Kunming, Nanning, Huhehaote, Jingjinji, Shanghai, and Shandong Byland."