Tuesday, 18 November 2008



Author: Joseph S. Nye

A look at the nature of leadership in today's world, in a blend of history, business case studies and psychological research. The author observes that many now believe that the more authoritarian and coercive forms of leadership - the "hard power" approaches have been largely supplanted by "soft power" approaches that seek to attract, inspire, and persuade rather than dictate. Nye argues that the most effective leaders are those who combine hard and soft power skills. Drawing examples from the careers of leaders as disparate as Gandhi, Franklin D. Roosevelt, Lee Iacocca, and George W.Bush, Nye uses the concept of smart power to shed light on such topics as leadership types and skills, the needs and demands of followers, and the nature of good and bad leadership in terms of both ethics and effectiveness."-

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