Chapters include: ’Brand management and the nation’, ’Where national reputation comes from’, ’Measuring city brands’, ’Developing the identity, developing the strategy’, and ’Tourism and Competitive Identity’.
Wednesday, 2 April 2008
Chapters include: ’Brand management and the nation’, ’Where national reputation comes from’, ’Measuring city brands’, ’Developing the identity, developing the strategy’, and ’Tourism and Competitive Identity’.
Posted by Library Help Desk at 2:18 pm
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