Mastering the management system (journal article)
by Robert S. Kaplan and David P. Norton
from Harvard Business Review, Vol. 86 No. 1, January 2008, pp. 62 - 77
"Companies have always found it hard to balance pressing operational concerns with long-term strategic priorities. The tension is critical: World-class processes won't lead to success without the right strategic direction, and the best strategy in the world will get nowhere without strong operations to execute it."