The Business plan workbook : the definitive guide to researching, writing up and presenting a winning plan [book]

Authors: Colin Barrow, Paul Barrow and Robert Brown

"Brings together the process and procedures required to produce that persuasive plan. The step-by-step approach covers all the key topics, including: Validating your business idea; Examples from the plans to successful entrepreneurs; Practical ways to research your market; Developing your marketing strategy; Raising finance; Building a website; Keeping the books; Controlling the business; Writing up and presenting your business plan; Links to free business spreadsheets and online tools." - cover.

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