Breakthrough thinking from inside the box (journal article)
by Kevin P.Coyne, Patricia Gorman Clifford and Renee Dye
from Harvard Business Review, Vol. 85 No. 12 December 2007, pp. 70-78
"The secret to getting your organization to regularly generate lots of good ideas, and occasionally some great ones, is deceptively simple: First, create new boxes for people to think within so that they don't get lost in the cosmos and they have a basis for offering ideas and knowing whether they're making progress in the brainstorming session. Second, redesign ideation processes to remove obstacles that interfere with the flow of ideas -- such as most people's aversion to speaking in groups larger than ten. "