Friday, 29 January 2010
Posted by Library Help Desk at 9:33 am 0 comments
Labels: Industrial relations and employment, Law and justice, Management and HR
Thursday, 28 January 2010
Keep on tracking
Matty Soccio explores tracking, measurement and monitoring to help marketers conquer their fear of failure.
from Marketing Magazine, February 2010
"It can be taken as fact that the majority of marketers want to be stimulated – you want to be involved with the fun parts of campaigns, kept in the loop during the creative process as the agency goes about its business making something spectacular for you to take back to the CEO and have him say, “This looks brilliant, well done, here’s a 50 percent raise!”
But when the commotion dies down and the last of the leftover stuffed toy promotional products have been packed into a box, what do you have to show for it? A discernable ROI? Hardly.
Tracking and measurement begins even before an eccentric creative has had time to head to the toilet to dream up a ‘creative strategy’. It starts with your brand – how are your consumers ‘consuming’ your product or service? Why do they and how often? But, most important of all, what does your data tell you about the ROI your campaign produced?"
Ask us for a copy of this article.
Posted by Library Help Desk at 1:19 pm 0 comments
Labels: Communication and marketing, Information management and ICT
Posted by Library Help Desk at 10:44 am 0 comments
Labels: Business and industry, Economy economics and finance, National security, Trade
When project-based management causes distress at work (journal article)
By Alain Asquin, Gilles Garel and Thierry Picq
from International Journal of Project Management Vol. 28 Issue 2 Feb 2010, pp. 166-172
"The aim of this paper is to explore the collateral effects of project-based management. Our purpose is not to deny the value of projects to corporate performance but to encourage companies to pay greater attention to the collateral effects this form of management causes for both individuals and groups. To this end, an exploratory research exercise was devised as a means of gathering evidence from interviews conducted outside the workplace but in a sufficiently rigorous manner to guarantee its authenticity. Three categories of risks were identified, together with nine main pathologies. These results reveal the need for a more detailed study in order to encourage the human resources function (HRF) to engage with the issues raised."
Contact the Library for a copy of this article.
Posted by Library Help Desk at 10:35 am 0 comments
Labels: Management and HR
Wednesday, 27 January 2010
Posted by Library Help Desk at 9:26 am 0 comments
Labels: Management and HR
Monday, 25 January 2010
Posted by Library Help Desk at 9:43 am 0 comments
Friday, 22 January 2010
Posted by Library Help Desk at 10:58 am 0 comments
Labels: Industrial relations and employment, Management and HR
Thursday, 21 January 2010
"Provides an enterprise view of the supply chain functions and describes the underlying concepts for these processes, what they achieve, and how they are executed. It covers the planning and execution processes for demand, supply, and logistics management and explains how supply chains are modeled for optimal performance. Written in a clear, concise, and easy-to-understand fashion, drawing examples from diverse industry verticals, this book is equally useful to the business and the IT managers." - from publisher.
Posted by Library Help Desk at 11:58 am 0 comments
Labels: Business and industry, Transport
Wednesday, 20 January 2010
Posted by Library Help Desk at 12:06 pm 0 comments
Labels: Business and industry, Creative economy, Management and HR
Tuesday, 19 January 2010
Edited by: Francesca Froy, Sylvain Giguère, Andrea Hofer/ OECD
Drawing from a wide array of case studies, this book analyses best-practice local strategies for increasing workforce skills. And it also takes a close look at the opportunities and challenges presented by international migration. The in-depth case studies in this report range from Shanghai's "Highland of Talent Strategy" to new "career ladders" which help immigrants escape low-skilled, low-paid employment in New York. National and local-level recommendations on local skills development are provided, for both OECD and non-OECD countries.
Posted by Library Help Desk at 9:25 am 0 comments
Labels: Industrial relations and employment, Regional development
Monday, 18 January 2010
Managing flexworkers: holding on and letting go (journal article)
By Julia Richardson
from Journal of Management Development Vol 29 Iss 2 2010, pp. 137 - 147
"The purpose of this paper is to explore what it means to be a manager in the context of working from home, or “flexworking”, as an increasingly common work practice."
Posted by Library Help Desk at 3:53 pm 0 comments
Labels: Management and HR
The craft of project shaping (journal article)
By Charles Smith and Mark Winter
from International Journal of Managing Projects in Business Vol 3 Iss 1 2010, pp. 46 - 60
"This paper aims to look closely at the actuality of project formation to investigate the performance of project shaping – those acts performed by individuals to make that form of “sense” that constitutes a new project, and to propose a framework for mapping the skills of those individuals who are directly involved in shaping projects."
Contact the Library for a copy of this article.
Posted by Library Help Desk at 3:45 pm 0 comments
Labels: Business and industry, Information management and ICT, Management and HR
Posted by Library Help Desk at 10:15 am 0 comments
Labels: Business and industry, Economy economics and finance, Industrial relations and employment, Management and HR, Taxation and superannuation
Thursday, 14 January 2010
Author: Committee for Economic Development of Australia (CEDA)
Essays include: Reforms in the greenhouse era : who pays, and how? / Michael Porter -- Consumption-based emissions policy : a vaccine for the CPRS 'trade flu’? / Geoff Carmody -- R&D Policy / CRA International -- Forging a global agreement on climate change : realities, politics and practicalities / ITS Global.
Posted by Library Help Desk at 9:46 am 0 comments
Labels: Climate change, Economy economics and finance, Environment, Science technology and innovation, Taxation and superannuation
Posted by Library Help Desk at 9:35 am 0 comments
Labels: Industrial relations and employment, Management and HR
Wednesday, 13 January 2010
What's not to like? - The economy (article)
by John Langmore
from Inside Story. 06/01/2010
"American Nobel economics laureate Paul Krugman argues that a financial transaction tax “would be a trivial expense for people engaged in foreign trade or long term investment; but it would be a major disincentive for people trying to make a fast buck (or euro, or yen) by outguessing the markets over the course of a few days or weeks.” “What’s not to like?” he asks. Critics claim that it would be avoided, but the centralisation of such transactions makes them relatively easy to monitor – if there is a will to do so. The tax is one way of shrinking bloated financial sectors and of raising revenue from those who have benefited most from the explosive growth in the volume of international financial transactions."
Posted by Library Help Desk at 11:02 am 0 comments
Labels: Economy economics and finance, Taxation and superannuation, Trade
Female power (journal article)
from The Economist, Vol 394 No 8663, 2/1/2010
"The article examines employment of women in developed countries. Working women compose approximately half of the U.S. labor force, and the number of women executives has increased dramatically. Social policies, particularly those relating to parenthood and child care, have not changed at the same pace, especially in the U.S."
Posted by Library Help Desk at 10:58 am 0 comments
Labels: Industrial relations and employment, Management and HR
Posted by Library Help Desk at 9:58 am 0 comments
Labels: Industrial relations and employment, Management and HR
Tuesday, 12 January 2010
Author: Organisation for Economic Co-operation and Development (OECD)
Why do some regions grow faster than others, and in ways that do not always conform to economic theory? This is a central issue in today's economic climate, when policy makers are looking for ways to stimulate new and sustainable growth.
Posted by Library Help Desk at 9:43 am 0 comments
Labels: Economy economics and finance, Policy development, Regional development
Posted by Library Help Desk at 9:39 am 0 comments
Labels: Business and industry






